Lucca, Italy - May 28, 2018: SRM and LOOK introduced an all new collaborative pedal PowerMeter project, EXAKT, at an international press launch at the SRM Headquarters in Tuscany. Tech editors and cycling journalists from around the world were invited to join the product presentation and a group test ride through the hills around Lucca. Image gallery:
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August 8th, 2017 SRM and Trek-Segafredo team up for a Colorado Classic Stage 1 Reconnaissance Ride through Garden of the Gods in Colorado Springs. Joined by Colorado Springs Sports Corp and Trek-Segafredo team partners, SRM hosted a group ride to recon the race course two days before the inaugural Colorado Classic kicked off. Special Edition Sportful Jersey available HERE. Here is a look at the late afternoon ride and evening festivities at SRM USA's Headquarters in Colorado Springs.
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On November 18th SRM joined the Peter Sagan VIP Charity event in Westlake Village, California. The event weekend featured two fully supported rides led by World Champion, Peter Sagan, along with social events, a charity auction, and a bike donation to the Boys and Girls Club. SRM, a long-time sponsor of Sagan, supported the event and hosted a demo tent with the e-Indoor Trainer and new product display. Here are some images from the weekend:
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