SRM Demo Days in Mallorca: April 22-30

SRM, the power measurement and ergometer specialist, is hosting a product demo event in Mallorca this year. Athletes interested in learning more about training and racing with power can demo the SRM PowerMeter and experience the benefits of real-time power measurement. Cyclists may also attend lectures by SRM's Rudolf Schoberer about power and areas of performance measurement. The SRM Indoor Trainer will also be displayed and visitors are welcome to try pushing their max power with small prizes awarded for the biggest numbers!

Here is the schedule for the SRM Demo and Education Event:

Location: BMC ProStore Mallorca

Monday April 22: Training Consistancy with the SRM Indoor Trainer (3pm-4pm); Installing the SRM PowerMeter (5pm-7pm); Training with Power Presentation (8pm-9pm)

Tuesday April 23: Group Ride/Demo (9am-3pm); Training Consistancy with the SRM Indoor Trainer (4pm-5pm); Installing the SRM PowerMeter (5pm-7pm)

Wednesday April 24: Group Ride/Demo (9am-3pm); Installing the SRM PowerMeter (5pm-7pm); Training with Power Presentation (8pm-9pm)

Thursday April 25: Group Ride/Demo (9am-3pm); Installing the SRM PowerMeter (5pm-7pm); Training with Power Presentation (8pm-9pm)

Friday April 26: No Program

Saturday April 27: Group Ride/Demo (9am-3pm); Installing the SRM PowerMeter (5pm-7pm); Training with Power Presentation (8pm-9pm)

Sunday April 28: Group Ride/Demo (9am-3pm); Training Consistancy with the SRM Indoor Trainer (4pm-5pm); Installing the SRM PowerMeter (5pm-7pm)

Monday April 29: Group Ride/Demo (9am-3pm); Installing the SRM PowerMeter (5pm-7pm); Training with Power Presentation (8pm-9pm)

Tuesday April 30: Group Ride/Demo (9am-3pm); Training Consistancy with the SRM Indoor Trainer (4pm-5pm); Training with Power Presentation (8pm-9pm)

Save the Date: 2013 FatFondo Oktoberfest Coming to Colorado Springs this October

A brand new event is coming to America the Beautiful Park in Downtown Colorado Springs on October 12, 2013. The FatFondo OktoberFest is a mix of all the things that Coloradans love: music, beer, bikes and the great outdoors. With several top-tier musical acts to be announced in the coming months, this first-of-its-kind “fondo” event will rival other national festivals around the country, bringing a spotlight to Southern Colorado for biking and music lovers alike.

A “Gran Fondo”, is an Italian term that is typically used to describe an energetic and scenic bike route that involves a large number of cyclists. While common throughout Europe, the fondo is a relatively new concept here in the States, Giving the traditional fondo a twist, Colorado Springs will host the first “fat”fondo-- mountain bike courses that will wind through the iconic local mountain terrain, offering a variety of events for all skill levels from family to professional. At the end of the day, America the Beautiful Park will play host to one of the largest beer and music festivals in the State with national and local acts entertaining cyclists, locals and beer-lovers alike.

“We are excited to host this new event in its natural home, Colorado Springs, CO” said event co-founder Chris Carmichael. “We hope to bring crowds from not only all over Colorado, but all around the country. After we kick things off here in October, we hope to bring the FatFondo Festival nationwide and include other locations with a similar locale – mountain bikers and people who love to drink beer and listen to quality music in a beautiful setting.”

Details on the festival:
What: The event kicks off with a beautiful and challenging mountain bike FatFondo, featuring three routes to suit everyone from racers to kids and families. In the afternoon and through the evening, lovers of live music and great beer will come together for a world-class Oktoberfest beer garden and concert featuring top-tier regional and national headlining bands.
When: October 12, 2013
Where: America the Beautiful Park
Who: The event is put on by SRM Stardust Productions, LLC

All details, including the headlining bands, will be announced on our webpage (www.fatfondo.com) where fans can sign up to receive updates about this one of a kind event. In the meantime, interested individuals can “like” us on Facebook and follow us on Twitter and Instagram. Leading up to the event, FondoFesta parties will be hosted throughout the state to raise awareness and excitement so look for additional announcements with specific locations and dates to come.

People interested in sponsoring the event should contact Erica Socorro for opportunities at (719) 322-1191 or by emailing erica@fatfondo.com.

About SRM Stardust Productions, LLC
SRM/Stardust Productions, LLC is a Colorado limited liability company that creates and promotes unique and challenging off-road cycling events, and promotes health and fitness within the community. The organization’s founders, Chris Carmichael and Uli Schoberer, have been successful business owners in Colorado Springs for more than a decade. Carmichael Training Systems and SRM are both pioneering companies in endurance sports, with extensive domestic and international reach, and more than 50 employees in the Pikes Peak Region.
The SRM/Stardust Productions, LLC mission is to create, produce, and promote endurance cycling events that nurture personal fitness, showcase Colorado Springs’ spectacular trail system, and engage the larger community in a family friendly, stimulating festival environment.

Trek Bicycles to offer SRM Gold Standard power measurement in renowned custom bike build program, Project One.

SRM has joined the Trek Project One custom bike program and will be the exclusive power measurement option offered to cyclists as they customize, personalize, and sensationalize their dream bike. Project One allows customers to take bicycle design into their own hands through a multi-step build process with model, style, component, and fit preferences all up to the rider. Each bike is then built by hand, one at a time to ensure Trek’s highest quality and performance.

Trek Bicycles recognizes SRM as a fellow industry leader and values the superior accuracy and hand made quality that is unique to the SRM Training System. Project One will enable cyclists to equip their Trek with the SRM PowerMeter and PowerControl to optimize training through accurate, reliable power measurement and data tracking.  

In 2013 Project One includes the Trek Madone, Speed Concept, and Domane models all of which may be ordered with the SRM Training System providing race proven dependability and seamless drive train integration. The SRM Campagnolo, SRAM, and Shimano 9000 Compatible PowerMeters are available with customizable sizes and colors in proper Project One style.

Visit trekbikes.com today and learn more about Project One bringing SRM power to the dream bikes of tomorrow.

   VIDEO: Trek Project One

For all cycling fans who still don’t know what they will give their beloved cyclist for Christmas, SRM has a great gift available!

SRM has extended the colour palette of the aluminium version of the PowerControl7 with an additional nine colours. There are now eleven colour options in noble aluminium PowerControl7 family.

The SRM PowerControl can be personalized with laser etching at no extra cost. Even the font is now customizable, choose any font style from a common word processing program such as Microsoft Word^© and design your unique PC7.

The text can be lasered on the front of the PowerControl (where SRM is typically seen), or on the right side of the upper case (SRM lettering will remain on the front of the PowerControl).

Technical data for the SRM PowerControl 7, Aluminium Version

 - Size: Width: 62 mm, length: 65 mm, height: 20mm

- Weight: 78 g

- Upper Case is made from 6061 aluminium

- Anodizing is available in eleven different colours: Gold, Silver/Grey, Orange, Strawberry Red, Purple,

Turquoise, Light Green, Dark Green, Black, Sky Blue, and Violet Blue

- Upper case has SRM logo on the top

- SRM or optional name imprinted on front of the upper case, a maximum of 14 characters

- Optional name imprinted on the right side of the upper case, a maximum of 14 characters

- Download data via a mini-USB connector

- Built-in motion sensor

- Barometric Altimeter

- Li-Polymer battery

- Charge the battery capacity: 120 hours

- Charging time of battery: 8 hours

- 12 weeks standby

- Storage (1 sec): 130 hours

- ANT ™, and ANT + Sport ™ wireless technology

- Compatible with all SRM Wireless PowerMeters

- Compatible with other ANT ™ sensors (Garmin, Suunto)

For more information on SRM news and products visit www.SRM.de

November 10^th-11^th marked the annual SRM training for German-speaking dealers at the SRM headquarters in Jülich, Germany. To ensure the highest quality of training and education, the number of participants was limited to 10.

Participants were given a complete tour of the historic building and were able to see SRM’s hand in the progression of professional cycling. Many visitors enjoyed the original team bikes from T-Mobile, U.S. Postal Service, CSC, High Road, and more. In addition to the remarkable bikes, numerous yellow, green, pink and rainbow jerseys were displayed featuring autographs and dedications to SRM.

Rudolf Schoberer presented an introductory lecture and an overview of the history of SRM. He detailed the operational areas of performance measurement and the optimum use of SRMWin software.

Mirco Smerecnik followed with a lecture focused on performance analysis, the foundation of a successful training plan. A performance test was then conducted to represent performance diagnosis on the SRM Ergometer.

The SRM production rooms were toured after the lectures and many participants were surprised to learn that the production at SRM is at an advanced factory level. Every PowerMeter and PowerControl is hand-built by highly trained, passionate employees. It is SRM’s core belief that only in this way can precision and quality of a high-performance measurement system be truly created. The SRM staff re-created each step of the production of PowerMeter and PowerControl and guests were invited to try their own assembly of a PowerControl.

SRM also benefitted from the dealer training, accepting all suggestions and critiques about products and customer service. This feedback is very valuable and allows SRM to continue to grow and improve and we look forward to great things next year!

Mario explains SRM PowerMeter production to guests.