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SRM USA Announces New Pricing

31. January 2016 - 9 days ago

We are excited to announce a substantial price reduction effective immediately for all PowerMeter models.  The new MSRP pricing is an average 30% decrease from previous pricing.   

Now our lowest price PowerMeters begin at $1399 for spiders using Specialized, Cannondale, SRAM and Rotor crank arms. SRM’s most popular power meter, the Shimano 11-speed model is reduced from $2970 to $2199 including crank arms and chain rings. SRM’s SRAM compatible model will now sell for $1599 including cranks and chain rings.  

“This pricing change has been months in the making,” expressed SRM Founder & CEO, Ulrich Schoberer. “We have listened to customer and retailer feedback, and after intensive analysis SRM is proud to be in a position to respond to those demands,” says Schoberer. 

Along with the price reduction, SRM is backing its PowerMeter and PowerControl models with a Limited Lifetime Warranty. “SRM is widely regarded as the pinnacle of accuracy and reliability for power measurement. Providing a lifetime warranty to our customers will offer peace of mind knowing their investment is protected,” added Schoberer. Our new Limited Lifetime Warranty can be viewed here.

For more information, contact your local SRM retailer or visit store.srm.de for a complete overview of the new pricing and product information.

 

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PC8 on Training Camp

14. January 2016 - 25 days ago

BMC Racing Team recently held their second winter training camp in Denia, Spain. The team’s European-based riders, including Greg Van Avermaet and Philippe Gilbert, were at the camp to continue to build their condition for the first races of the 2016 season whilst profiting from the consistently good weather. Team sports scientist and trainer David Bailey shared the data collected throughout the camp, including GPS tracking, from new PowerControl8 the team are using to monitor riders' training and performance. 

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Ironman Cozumel 2015

05. December 2015 - 2 months and 3 days ago

On the 29th November 2015, on a particularly hot Ironman Cozumel Sunday, SRM sponsored triathlete, Michi Weiss, posted the 2nd fastest bike split of the day en route to 3rd place overall and his third consecutive podium at this race which he has dominated for the last two years winning by seven minutes in 2013 and a staggering twenty minutes last year. Coming just six weeks after the Ironman World Championship in Kona, Hawaii where Michi also posted a top 10 bike split, he arrived in Mexico two weeks before race day feeling good and ready to mount the second consecutive defense of his title. The Cozumel race course is one that really suits Michi’s specific abilities in that the buoyancy providing ocean swim also features a favorable current which helps the non front pack swimmers like Michi to exit the water within touching distance of the leaders, as he did again this year posting an Ironman PB of 0:49:40 for the 3.8km swim. The bike course is fast and flat with technical sections, which is perfect for the strongest cyclists and as such Michi already holds the course record. The run surface is also consistent and flat. And so it was that those of us on Team Weiss were pretty confident that another dominating victory was doable, even likely. In this article I am going to unpack Michi’s SRM power file from the race and highlight the reasons why a title defense is such a hard thing to pull off, especially when it is the second one in two years! 

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4th Annual National Technical and Scientific Convention on Triathlon

19. November 2015 - 2 months and 21 days ago

Piacenza, Italy Sunday November 15, 2015 marked the date of the most important event in Italian triathlon, the 4th Annual National Technical and Scientific Convention on Triathlon. 

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SRM Indoor Trainer Event

03. November 2015 - 3 months and 5 days ago

SRM Italia and Coach Cycling teamed up for their first Indoor Event of the 2015/2016 season. Cycle City, a full-service cycling destination, once again hosted the event which focused on maximizing the full potential of training with power in an indoor setting utilizing the full suite of SRM products. Athletes were given pre-workout instructions and followed real-time during the session by professional cycling trainer, Costantino Bogani, from Coach Cycling. At each point during the session, athletes were given specific goals and objectives, as well as shown how each effort will increase performance. 

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