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L'Esclusiva World Championships Reception

01. October 2013 - 5 years, 7 months and 20 days ago

In celebration of the UCI Road World Championships in Tuscany, SRM Italia hosted an evening industry event in partnership with FSA on Thursday September 26th. L'Esclusiva World Championships Reception was held at the SRM Headquarters, an exquisite cycling themed villa, in the city of Lucca. Guests included members of national cycling federations, professional cyclists, team management and staff, industry partners, as well as local and cycling media representatives.  The event was centered around an SRM and FSA product showcase accompanied by Italy's finest food, wine, and music.  

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New World Record Set with SRM PowerMeter

19. September 2013 - 5 years, 8 months and 2 days ago

It came down to the very last record attempt of the week of the competition, but everything finally fell into place: Sebastiaan Bowier reached 133,78 km/h in the high-tech recumbent from students of the Delft University of Technology and the VU University Amsterdam. With this speed, he broke the world record and became the fastest cyclist on the planet. It was 0,6 km/h faster than the previous record, set by the Canadian Sam Wittigham. Team manager Wouter Lion elated: “We knew that the technical and the human aspect of the race were right today. We knew it was possible and it is amazing that is actually happens. And he did it with difficult head wind.” Alongside the new top speed of Sebastiaan, the second cyclist of the Delft/Amsterdam team also reached a world class speed: Wil Baselmans is with 127,43 km/h the third fastest man on earth, right after Bowier and Wittingham. 

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EuroBike Demo Day 2013

28. August 2013 - 5 years, 8 months and 23 days ago

Inclement weather didn't dampen spirits at todays Demo Day, day one of 2013 Eurobike. Set in the picturesque, hilly region of Allgäu in Southern Germany, cycling enthusiasts flooded the town of Argenbühl for the opportunity to test ride all that the cycling world has to offer. Despite the weather, our crew at SRM were kept busy throughout the day with cyclists eager to try our road and mountain bikes, each equipped with an SRM PowerMeter and PowerControl. After being briefed by SRM technicians, each rider headed out into the countryside to put the 'pedal to the metal' to see exactly what SRM Power Training is really about, and what sets our SRM Training System apart from competitors. 

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SRM at Trek World 2013

08. August 2013 - 5 years, 9 months and 13 days ago

This year SRM will have an all new presence at Trek World in Madison, WI as Trek unveils their latest and greatest bikes, paint schemes, components, and accessories to retail partners from around the world. The SRM Training System is now included in the Trek Project One custom bike build program and will be the exclusive power measurement option offered to cyclists as they customize, personalize, and sensationalize their dream bike. For 2013 Project One includes the Trek Madone, Speed Concept, and Domane models all of which may be ordered with the SRM Training System providing race proven dependability and seamless drive train integration. The SRM Campagnolo, SRAM, and Shimano 9000 Compatible PowerMeters are available with customizable sizes and colors in proper Project One style. (see product details below) 

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SRM Grand Prize at Ötztaler Radmarathon

07. August 2013 - 5 years, 9 months and 14 days ago

The winner of this year’s Ötztaler Radmarathon will receive a prize donated by SRM. The road race has a 30 year history and is considered one of the hardest races in the German-speaking region. Last year 20,000 athletes applied to receive one of 4,000 available entries. This year, SRM will not only donate the prize for first place in the Ötztaler Radmarathon, SRM will also have a booth at the Sattelfest (Saddle Fest), an exhibition that is all about the bike race. The Saddle Fest will take place August 23-24 in Sölden. Representatives from SRM Germany will be onsite to introduce product and answer questions. An SRM IndoorTrainer will be part of the display, and there will be a number of fun power-based games with prizes. The race itself will take place on August 25. The course provides 5,508 meters of climbing over 227 kilometers. The last ascent to Timmelsjoch is 28.7 kilometers long with 1,759 meters of climbing.  

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