SRM: "Official Supporter" of l'Étape du Tour

18th Stage of the Tour de France

Pau > Hautacam - Sunday the 20th of July 2014

SRM Training Systems has partnered with the l’Etape du Tour as a Supporter Officiel. L’Etape du Tour was created over 20 years ago as an event to allow thousands of passionate amateur cyclists to experience the Tour de France. Over 13,000 participants from all over the world will gather in the Pyrenees to ride one stage of the most renowned bicycle race in history just four days before the Pro Peloton races through.

As a Supporter Officiel, SRM will open a booth in the l’Etape du Tour Expo Village at Philippe Tissié stadium of Pau, Friday 18th and Saturday July 19th. The village is free and open to the public with more than 25,000 visitors expected. New SRM products will be featured with company representatives on-site to offer product demonstrations and provide information and updates on SRM power. There will also be six demo race bikes equipped with SRM available for public test rides.  

SRM founder and PowerMeter inventor, Uli Schoberer, will be participating in the ride, climbing up the Pyrenean routes, which have long been regarded as monuments in the cycling world. Col du Tourmalet will greet Uli and his fellow 13,000 brave cyclists just outside of Pau, the summit of a 17.1km ascent which will begin in Sainte Marie de Campan, with an average gradient of 7.3%. The descent towards Luz Saint-Sauveur will provide the final stretch of respite before riders face the fearsome ascent of the Hautacam, covering 13.6km with a gradient of 7.8%. 

The record number of 13,500 entrants and 10,627 finishers registered last year is likely to be surpassed! We wish Uli and all participants fresh legs and a lovely l'Etape!

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